QuickSim · probability diagnosis
https://berightbackapp.com/
LaunchSim · Probability diagnosis
BRB Step-Lock Screen App
Digital Wellness Mobile App62%
CONDITIONAL GOiOS-only cuts 70% of global smartphone user base
Facts
Fermi estimate
~480M global active digital wellness app users 2024
2.4B global smartphone users × 20% digital wellness users = 480M TAM
Winner
Forest App
Gamified screen time limits, 30M+ downloads
Flop
Apple Default Screen Time
Easily bypassed, no real-world reward
Must be true
1.Inaccurate step tracking causes immediate user churn
2.Cheat-proof goal rules are required for user trust
3.Android support is mandatory for global mass adoption
Element balance
Fire · Good FortuneFuels active movement and consistent habit formation
78
52
62
42
46
Fire
Rise
Water
Std
Air
Wax
Earth
Wane
Spirit
Std
Probability chain
Demand exists
80%
60% of smartphone users report regular excessive doomscrolling
Unit economics
65%
Freemium $4.99 premium, 8% conversion hits breakeven
Channel reach
70%
Wellness creator CAC is 25% lower than app category average
Moat buildable
50%
No network effect, incumbents can copy core feature easily
Blockers
Apple policy updates could ban third-party app blocking functionality-5%
iOS-only access excludes 70% of global smartphone users-7%
Personas
M
Mia28 yrsRemote US content designer
I waste 2 hours scrolling TikTok before I even get out of bed
R
Raj34 yrsIndian freelance Android developer
This iOS-only app is completely useless for my Android device
C
Chloe42 yrsUK part-time yoga instructor
I already hit 10k steps daily so I don't need this
"Trade screen time access for daily steps to reduce doomscrolling"
launchsims.com/sim
Scan for a quick diagnosis
Probability × product signal
This is not business advice — just a structured angle on your product. Deep Sim is the full report.