QuickSim · 概率诊断

https://berightbackapp.com/

LaunchSim · 概率诊断

BRB App: Steps + Screen Lock

Digital Wellness / Habit Formation Apps
62%
有条件 GO

Prove users won’t uninstall to bypass blocks

事实锚点 · FACTS
Fermi 估算
Global $12.7B 2024 digital wellness app market
1.2B global habit-focused smartphone users x $10.58 avg annual spend
同类跑出
Apple Screen Time
Native iOS access, zero acquisition cost
同类阵亡
Forest App
Easy to cheat, low 30-day retention
必须为真
1.Users will uninstall if lock rules feel overly punitive
2.iOS permission changes can break core blocking functionality
3.30% free-to-paid conversion is required for profitability
五行旺衰
Fire · Good FortuneFuels action to replace idle scrolling with movement
75
55
45
35
30
Fire
Rising
Water
Steady
Air
Waxing
Earth
Waning
Spirit
Steady
概率传导链 · REASONING
Demand exists
85%
72% of remote workers get <5k daily steps (Statista)
Unit economics
70%
$4.99/month sub, $0.27 CAC per App Store install
Channel reach
60%
Ranks for high-intent screen time blocker keywords
Moat buildable
40%
Apple can copy core feature in future iOS updates
关键风险 · BLOCKERS
Apple may restrict third-party app blocking permissions-10%
目标客群样本
M
Mia28Remote UX Designer
I scroll TikTok 2 hours daily instead of walking at lunch
R
Raj34Sales Operations Lead
I already use Apple Fitness, see no unique value here
C
Chloe22College Undergrad
I’d delete the app if it blocks Instagram when I’m tired

「Lock distracting apps until you meet your set daily step goal」

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